Oak & Smoke Beef Jerky

This project is a 3-piece redesign of an existing brand’s packaging. The goal is to elevate a lackluster product to be eye-catching and stand out on shelves. I chose to redesign Simply Nature’s Organic Beef Jerky brand identity and packaging.

My intention behind the redesign was to stray away from the usual masculine boldness of most jerky packaging and instead enhance a natural, woody, smoky tasting experience.

You can view the finished jerky packaging and the designing process below!